6 STEPS TO WRITING A BOMB ABOUT PAGE
Updated: Dec 23, 2022
My plan is to make your life a little easier by giving you six carefully curated questions that will outline an incredible about page biography. Before I do that, I want you to promise me one thing: you won't overthink this.
I overthink a lot myself, and like most people I can get paralyzed by the demand to make the right decision. Instead, we're going to brain-dump our answers, and once our brains are sufficiently bare, we'll polish and stitch it together!
Ask yourself...
In a single sentence, how would you describe yourself?
What skills did you acquire and where did you acquire them?
Why do you do what you do?
How can you help the person reading this?
Why should someone trust you with their money and time?
What do you want them to do next?
How would you introduce yourself in one sentence?
FOR EXAMPLE:
I'm Chantee Lackey-Williams and my passion is helping purpose driven entrepreneurs like yourself stand out from the crowd by utilizing strategic web design and branding that will both set you apart from your competition as well as help your business grow to six and seven figures. Besides being a full-time web designer, I am also a UGC content creator, podcaster, brand strategist, blogger, and an avid Betta fish enthusiast.
2.What skills did you acquire and where did you acquire them?
FOR EXAMPLE:
At the start of my career, I began in the Human Services field because I love helping people and as soon as I finished my 3rd year in college, I began developing a love for design and decided to combine my passion for design with helping businesses owners thrive.
3. Why do you do what you do?
FOR EXAMPLE:
I show up every day because I believe in what I do, I enjoy the creative process, and I love making a positive difference in the lives of my clients. Whether it be implementing an automation on their website to save them time, creating a new brand identity that makes them proud to show it off, or helping them find clarity within their brand so that they show up confident and know exactly where they're going.⠀
4. How can you help the person reading this?
FOR EXAMPLE:
If you're a passionate entrepreneur like me, and you’re scared to do something wrong or unsure of where to begin when it comes to running your business, I’m here.⠀
5. Why should they trust you with their time or money?
FOR EXAMPLE:
Sure, it sounds good, but why should you work with me? In a nutshell, you should work with me because I care. I could talk to you all day and tell you how much I know about strategy, branding, and website design, but what difference would that make? My goal is to help you succeed. As a first step, before we work together, I like to hop on a phone call to make sure where a good fit, because in all honesty sometimes it's not a good fit and I like to be transparent with people. I'm not here just to fulfill a service for you in exchange for money. I'm here to give you that transformation that you want and need. I'm here to guide you on this journey so that you're not alone. And I'm here to cheer you on on launch day when you're feeling nervous.
6. What do you want them to do next?
FOR EXAMPLE:
Let's talk if what I'm saying resonates with you and aligns with your goals. Fill out the short contact form below, and I'll get in touch with you.
Boom. Done. Writing a killer About Page is not always awful, so just follow my super simple questions and stop yourself from falling into some pretty common and hella frustrating clichés. And if you have any questions feel free to reach out here.