GREAT DESIGN WITHOUT GREAT COPY
Great design without great copy is like a beautiful painting without a compelling story - it might catch your eye, but it won't hold your attention. Just as well, great copy without design is like a well-written book with a bland cover - it may have the substance, but it won't attract much attention. But when design and copy work together, they create a symphony of persuasion, captivating your audience and guiding them towards your desired action. So, if you want your website to leave a lasting impression, you need to pay equal attention to both. But before you get started, let's take a look at some common mistakes to avoid in your website copy.
Flat headlines: The headline is the first thing visitors see on a web page. It should clearly explain your business, what's on the page, and persuade them to keep reading. Rather than writing generic headlines, write one that speaks directly to your reader, captures what you do, and hooks them with benefits, emotions, or open loops. You want a headline that grabs readers' attention.
For instance, you could write a headline like: "Transform Your Life With Our Guide To A Healthier Lifestyle - Get Started Now!" This headline speaks directly to the reader, captures what the page is about, and hooks them with the promise of a healthier lifestyle.
Rambling: Keep your copy concise and focused. People are known for skimming content, especially when visiting a new website. Format your copy with headings, bolded text, bullet lists, and short paragraphs to make it more readable.
Not enough writing: Your website’s purpose is to sell your services and showcase your brand’s personality. Make sure you have enough details to inform and convince your prospects. But, be careful not to make your homepage too minimalist. Smaller businesses need to explain what they're all about from the start.
Weak voice: Selling your services can be daunting, but it's a critical part of growing your business. Instead of viewing selling as a negative, think of it as a casual conversation with your dreamiest client. Use a confident and strong voice to convey your message and show your expertise.
Ignoring your audience: Know who your target audience is and speak to them directly. Use language that resonates with them and addresses their needs, wants, and pain points.
Not using calls to action: A call to action is a prompt for your visitors to take a specific action, such as making a purchase or signing up for a newsletter. Make sure to include clear and specific calls to action throughout your website to guide visitors to take the desired action.
Focusing on features instead of benefits: People don’t buy products or services, they buy benefits. Focus on the benefits that your products or services provide to your customers and highlight them in your copy.
Not proofreading: Proofread your copy carefully to avoid typos, grammatical errors, and inconsistencies. Poorly written copy can undermine the credibility of your business and discourage visitors from taking the desired action
Copywriting is an essential part of website design, and avoiding these common mistakes can help you create copy that engages your visitors and leads them to take the desired action. Write with purpose, focus on your target audience, and use clear and persuasive language to communicate your message effectively.